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Beauty Fashion


June 29, 2017

With each passing year, couture’s well documented obsession with organic French-girl style has only evolved. When we first discovered that fashion is the second most polluting industry in the world, we knew that something had to change.
Fashion with a purpose, styles that are sustainable. Our mission is to create garments in an ethical manner by paying our workers a fair wage, designing garments that are chic, stylish yet wearable, and using natural fibers throughout the collection.
We have launched a limited-edition, 26-piece capsule collection — including corset dresses, cocktail gowns, ruffled tops, shirt blouses and asymmetrical skirts.
This collection is inspired by the French post-impressionist era, especially cubism, in stressing the structural elements latent in nature. One of my favorite piece is the ROSE dress which is quite literally made up of waste fabric. One hundred and fifteen roses were constructed to create the skirt of this corset dress !






Materials used are: Natural dyes and recycled beads for embroidery and compost waste fabric for frills and flowers, using 100% organic cotton and organic jersey fabric.

I strongly feel that “slow” fashion is also about understanding the whole story of each garment and appreciating the sense of style, each carefully chosen piece emulates. I am secure in knowing that all the people involved in the production of the clothes I designed, were treated robustly and with respect as well as paid fairly for their work, without being exposed to harmful chemicals.

This brings a sense of empowerment to each garment.

It’s time we owned our clothes with pride, instead of our clothes owning us with guilt and contrition.




I saw an opportunity where a collective movement of design, fashion ethics, business, environmental activism and individual consumer choice could come together to do good and make a difference.

The fashion industry is experiencing, first-hand, the detrimental effect environmental challenges are having on the source of it’s premium raw materials.

The current landscape is unsustainable and we must make a change.

Fashion shouldn’t cost the earth – people and animals should not be harmed in the making of it.




As much as we love fashion we love our world with everything and everyone in it. You always have a choice. Fashion can be an opportunity to share your legitimacy, to express yourself when you feel good in what you wear, the world picks up on your energy and what you feel is reflected back at you. By making sustainable and fair decisions for your wardrobe, you will contribute towards a major positive change. We hope to inspire and convince people that you can do this without making concessions on style.


Beauty Fashion Food Travel


August 8, 2016

I finished my day at Parsons, ISDI Mumbai, where I teach a Fashion styling course on Saturdays and was extremely eager to head out to my next destination. I had not only researched the accommodation before but also heard a lot of positive things about it, so I was pretty excited to check it out! My boyfriend, who is always on time, was waiting at the school for me and we took off from Mumbai at around 4.30 pm. It was a three and a half hour drive but the view on the way was absolutely spectacular. These resorts in Lonavala, Amby Valley and Khandala are not called hill retreats for no reason. This place though – Hotel Hilton at Shillim, was about an hour further from Amby Valley, amidst the Western Ghats, which is accredited to be a world heritage site by UNESCO – who believe in living in harmony with nature rather than disturbing it. Luckily for us we caught the sunset on the way there as well!!


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Beauty Fashion Food Travel


July 29, 2016

Bangkok is the hottest, most congested, most exciting city I have been to since quite a while! The traffic cannot be compared to that in other places in the world. Nor can the amazing shopping deals, the flavoursome food and the relaxing massages.

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Beauty Fashion Travel


June 23, 2016

In 2009, I finished my sojourn with Milano and returned to my base –Mumbai.

I worked for a bit under another designer and got my bearings re fashion in Mumbai. It was then time for the monsoon season, which is when I first decided to make a raincoat for myself!

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Beauty Fashion Travel

Birth Of a Brand

June 6, 2016

I’m at that time in my life where my friends are getting married, having babies, settling down, ☺ something I should probably be considering as well. My best friend’s sister was expecting her first child in Goa. Since her husband had gone for Vipasana, one of India’s most ancient techniques of meditation), my friend and I went to spend a few days with her sister.

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Beauty Fashion Food Travel


June 6, 2016

Never would I have ever imagined that I would be going to Stavanger! I have visited Oslo before in the month of February, which also happens to be in Norway, and which of course turned out to be the coldest year in 40 years.

We were waist deep in snow and although I am not used to or particularly fond of the snow, my Norwegian party girls insisted on us wearing stilettos. I was literally being dragged or carried during most of my trip. Anyhow this time, my trip was in September, so it was much more bearable.

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Beauty Fashion Travel

Underwater Collection

April 16, 2016

Two thousand and thirteen was a year of changes for me. I was travelling more than ever before; I had just signed a deal with a new company to expand my brand. One of my best friends was performing in Seychelles. Just one quick glance at some pictures of the inspiring shorelines of the world’s best aquatic playground and I was certain that I was going to be on the same flight as her!

What followed were some crazy days! We decided in a heartbeat that we wanted to dive in those topaz waters and so did some impromptu scuba diving training in Mumbai. That was probably the best thing we ever did! As we reached our destination our jaws dropped. I had never seen a more beautiful and serene place in my life! Every aspect of that place was just miraculous and we were beaming all through our stay there!

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Beauty Fashion Travel

Japanese Gardens

March 16, 2016

My trip to Thailand , at the start of 2015, was an unbelievable adventure! Although I have visited Bangkok before, as also the legendary entertainment district Patpong, where the show that I witnessed is literally embedded in my brain, this holiday was quite different. We flew to Koh Samui which was party central, like absolute nonstop partying and nonstop music which made it impossible for us to sleep, even if we wanted to.

After a hectic 24 hours, we took a ferry to Koh Phangan for the Full Moon Party which begins at dusk every month , when the round yellow moon makes its appearance over the white sand beach and where there is something for everyone-trance, techno, reggae, drum and bass, jugglers, fire-eaters. After such a magical night, taking the ferry back in the wee hours of the morning was a completes lapse in our judgment.

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